Why Agile Marketing Should Be A Focus For CMOs
As part of the “CMO Insight Series,” I've interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) the importance of being able to convert data into …
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We Spy a New Marketing Trend — Location-Based Marketing
Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consumers were targeted based on location. If you couldn&39;t reach your target market within the same area …
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