A #Quick and #Easy #Guide To #Inbound #Marketing
Small business marketers walk a narrow path. On one side, they have to get results to keep their companies going. On the other side, they have miniscule marketing budgets; according to the 2016 State of Small Business Report, 63 percent of them spend …
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Seven Things To Remember When Shifting Marketing Dollars From Advertising To …
Content marketing and advertising serve different but important goals. Content marketing builds thought leadership, educates, improves SEO and reinforcesyour brand story. Advertising is hyper-focused on user acquisition and is the best strategy if you …
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Marketing Automation with James Loomstein on #MarketingNerds
In this week's episode of Marketing Nerds, I am joined by James Loomstein, managing partner at Rogue Marketing, to talk about marketing automation. We dive into the difference between automation and personalization, when automation works and when it …
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