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Social media management platform Hootsuite on Tuesday said it plans to acquire Sales Prodigy, a mobile app that offers social selling tools for businesses. Terms of the deal were not disclosed.
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Interview with Penny Wilson, CMO – Hootsuite
Hootsuite's focus on educating the marketplace and driving the conversation around enterprise social media is very forward-looking and caught my attention. At the same time, my professional trajectory made me a good fit for the new CMO role. I&39;ve spent …
Read more on MarTech Advisor
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VC-backed Hootsuite buys Sales Prodigy to fill social selling gap
Canadian social media management platform Hootsuite has bought Sales Prodigy, a Vancouver-based mobile app that helps sales organizations tap into social selling opportunities. The deal&39;s financial terms were not disclosed. Matt Switzer, vice president …
Read more on Thomson Reuters’ peHUB (press release)