Social–Media #Marketing Is #Dead, #Long #Live #Conversational Marketing
The Cluetrain Manifesto changed the way many media and marketing professionals thought about their role; both theoretically and tactically. In the early days of social media, “markets are conversations” was the rallying cry for those who believed that …
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3 soon-to-be social media trends you can profit on
For some time now, one of the biggest challenges for social media marketers has been assigning dollars-and-cents results to efforts on Twitter, Facebook, and the like. And though this new frontier of social shopping and e-commerce might be only part of …
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